THE
ENTRIES
Sorted by upvotes. New stories can land any day. The play on the card has to be from the last year. Search for a name, a job title, or a phrase.
5 entries
We took a B2B brand campaign beyond the feed and onto digital screens in New York and San Francisco. We mapped target accounts, then planned placements around the areas where they work. The idea was to connect the online campaign with a physical presence in the same markets. It's account-based marketing with a real-world layer: thinking about where your buyers are, not just what they're clicking
2votes
Kyle Lacy
CMO
I'm going to roll a few out from my time at Docebo recently. I'm lucky to work with some amazing peeps. Docebo's Largest Product Launch in Company History (Inspire 2026, Miami) Role: Led launch strategy and execution across the full portfolio What we did: Brought AgentHub, Skills Intelligence, Knowledge/Zive, and native MCP integrations with Claude, Copilot, and ChatGPT to market in a single coordinated launch Result: The largest, most technically ambitious release Docebo has ever shipped, positioning the platform at the center of the AI-agent conversation in L&D rather than reacting to it
2votes
I'm nominating Mark, one of the best marketers I've worked with. We've been working together for years, most recently at UserEvidence, and I'd rather hear the story from him. Mark, you're up.
1vote
Meredith Gershenson
Demand Generation Lead
To relaunch Navattic Agents, the next evolution of interactive demos, we looked forward by looking back. So we made scrapbooks! At our Dublin offsite, our team hand-built physical scrapbooks for strategic customers - each had photos of their first Navattic demo, their website the day they went live, and moments from our partnership, finished with custom Navattic stickers and Polaroids. To scale it, Natalie (PMM + Head of Growth) custom-coded digital versions. Each one walks a customer through their demo journey: their first demo, their all-time stats, and an embedded version of their own Navattic agent, their "grown-up" demo. As Demand Gen Lead, I helped build the physical books, pulled each customer's demo history and analytics, and ran the rollout to 20+ accounts. Results: - 20+ personalized digital scrapbooks delivered to strategic customers - On-the-record agent quotes from Productboard and Nectar, now social proof for the launch - Customers redeeming sticker and Polaroid gifts - A public version anyone can explore: scrapbook.navattic.com/scrapbook-preview No robot can hit the nostalgia factor that Navattic has :)
1vote
Kicking things off with a test entry while we build and break things around here. Real submissions from our marketing friends are rolling in as we speak. Got work you're proud of? Submit your story.