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Meredith Gershenson
To relaunch Navattic Agents, the next evolution of interactive demos, we looked forward by looking back. So we made scrapbooks!
At our Dublin offsite, our team hand-built physical scrapbooks for strategic customers - each had photos of their first Navattic demo, their website the day they went live, and moments from our partnership, finished with custom Navattic stickers and Polaroids.
To scale it, Natalie (PMM + Head of Growth) custom-coded digital versions. Each one walks a customer through their demo journey: their first demo, their all-time stats, and an embedded version of their own Navattic agent, their "grown-up" demo.
As Demand Gen Lead, I helped build the physical books, pulled each customer's demo history and analytics, and ran the rollout to 20+ accounts.
Results:
- 20+ personalized digital scrapbooks delivered to strategic customers
- On-the-record agent quotes from Productboard and Nectar, now social proof for the launch
- Customers redeeming sticker and Polaroid gifts
- A public version anyone can explore: scrapbook.navattic.com/scrapbook-preview
No robot can hit the nostalgia factor that Navattic has :)
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