A campaign for every marketer whose work an agent can’t replicate. Sign the manifesto. Run on your record. Vote for the best.
We took a B2B brand campaign beyond the feed and onto digital screens in New York and San Francisco. We mapped target accounts, then planned placements around the areas where they work. The idea was to connect the online campaign with a physical presence in the same markets. It's account-based marketing with a real-world layer: thinking about where your buyers are, not just what they're clicking
CMO
I'm going to roll a few out from my time at Docebo recently. I'm lucky to work with some amazing peeps. Docebo's Largest Product Launch in Company History (Inspire 2026, Miami) Role: Led launch strategy and execution across the full portfolio What we did: Brought AgentHub, Skills Intelligence, Knowledge/Zive, and native MCP integrations with Claude, Copilot, and ChatGPT to market in a single coordinated launch Result: The largest, most technically ambitious release Docebo has ever shipped, positioning the platform at the center of the AI-agent conversation in L&D rather than reacting to it
I'm nominating Mark, one of the best marketers I've worked with. We've been working together for years, most recently at UserEvidence, and I'd rather hear the story from him. Mark, you're up.
Demand Generation Lead
To relaunch Navattic Agents, the next evolution of interactive demos, we looked forward by looking back. So we made scrapbooks! At our Dublin offsite, our team hand-built physical scrapbooks for strategic customers - each had photos of their first Navattic demo, their website the day they went live, and moments from our partnership, finished with custom Navattic stickers and Polaroids. To scale it, Natalie (PMM + Head of Growth) custom-coded digital versions. Each one walks a customer through their demo journey: their first demo, their all-time stats, and an embedded version of their own Navattic agent, their "grown-up" demo. As Demand Gen Lead, I helped build the physical books, pulled each customer's demo history and analytics, and ran the rollout to 20+ accounts. Results: - 20+ personalized digital scrapbooks delivered to strategic customers - On-the-record agent quotes from Productboard and Nectar, now social proof for the launch - Customers redeeming sticker and Polaroid gifts - A public version anyone can explore: scrapbook.navattic.com/scrapbook-preview No robot can hit the nostalgia factor that Navattic has :)
Kicking things off with a test entry while we build and break things around here. Real submissions from our marketing friends are rolling in as we speak. Got work you're proud of? Submit your story.
Fine. Let them keep posting. We'll keep doing the real work.
A campaign nobody typed into a prompt box. A crazy bet you made when the dashboard, or your peers, said don't. A line that came back to you from a buyer's mouth six months later, like they'd thought of it themselves. Spending hours debating the next phase of messaging to a crowded market.
That's the work. But it's not why most of us got into marketing.
We got into this to make something out of nothing. To help build things customers hadn't asked for and couldn't stop talking about once they saw them.
You can use tools for a lot of what we do now. We do. They draft, research, and build faster than we ever did. They still can't make anyone feel anything.
This isn't an argument for marketing. We know the importance. It's a place to celebrate the good work, where people can see it.
Join us.
We’re collecting the boldest, most creative marketing there is—the bet that paid off, the campaign people still quote, the swing nobody else would take.
Give it a headline, tell the story in a few lines, and add a signal.
Vote for the stories you wish were yours. The entries page ranks by those votes. There is no end date and no winner.